How to create narratives journalists can't ignore and audiences can't forget
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Most companies think they have a PR problem
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They actually have a story problem
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Leaders talk like insiders
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Audiences tune out
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001
Angle
Find the unique point of view
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002
Narrative
Build a story around it
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003
Tension
Create stakes and momentum
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004
Clarity
Make it easy to understand
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Stories That Break Through
Craft stories that cut through the noise
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Think Like a Reporter
See your message through a journalist's lens.
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Narrative Advantage
Use narrative to build trust and influence
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