A career built on narratives journalists can't ignore and audiences can't forget
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Most companies think they have a PR problem
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They actually have a story problem
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Leaders talk like insiders
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Audiences tune out
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001
Angle
Find the unique point of view
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002
Narrative
Build a story around it
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003
Tension
Create stakes and momentum
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004
Clarity
Make it easy to understand
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Stories That Break Through
Craft stories that cut through the noise
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Think Like a Reporter
See your message through a journalist's lens.
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Narrative Advantage
Use narrative to build trust and influence
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Anne Marie Chaker spent 27 years as a reporter at The Wall Street Journal. She learned what makes a reader stop and pay attention, and what makes a story disappear. Now she brings that lens to stages, studios and the page.
She hosts LIFT, live on SiriusXM’s Stars channel, where she talks with guests about strength, reinvention and what it takes to get there. Her book, LIFT: How Women Can Reclaim Their Physical Power and Transform Their Lives, is published by Penguin Random House.
As a keynote speaker, Anne Marie teaches audiences to think like a journalist: find the angle, build the narrative and say it clearly enough that people remember. Barnard College, Journey to Lead and industry associations have brought her in to do just that. Book Anne Marie for your next event.